Challenge

Held annually in different locations, the AirCargo Conference is jointly presented by four associations: the Airforwarders Association, the Air-Expedited Motor Carriers Association, ACI-North America and XLA. These four groups bring together and comprise the majority of the air cargo sector including airlines, airport authorities, truckers, air forwarders and other trade professionals such as software, compliance and legal entities.

In 2014, Position : Global was asked to help with a last minute push for attendees and exhibitors. We created print and digital advertisements that were placed in trade publications and on industry websites.

Solution

Beginning with AirCargo 2015, P:G created a new logo, website and ticketing mechanism and managed the email and social media campaigns leading up to the event. Thanks to P:G, AirCargo 2015 saw a twenty-percent increase in attendance. P:G were also onsite at the event and were posting and creating content for distribution on Twitter, LinkedIn, Facebook and Instagram.

Position : Global continued to help manage the event in 2016, updating the website graphics, branding, content, and registration functionality as well as maintaining an onsite presence to encourage and create social media content.

P:G has also provided additional revenue channels for sponsorship through the website and social media.


Desktop

A flexible desktop platform allows updated branding to match the conference location each year - the AirCargo Conference site is always fresh and functional for return attendees.

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Tablet

Tablet users get the full experience, too, with a full menu and smart content that fits the device size, no matter what tablet device you're using.

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Mobile

In an ever-increasingly mobile world, the AirCargo attendee audience are mobile, too. The entire website is accessible and functional via a mobile device, including event registration.

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