Four tips for writing a business letter

As we watch digital communication evolve into a new language, it is important to understand how to communicate effectively by a letter in many situations. Though we may now find ourselves sending letters via email in the case of career advancement or civic communication with our government, it’s crucial to uphold the formality of a… Read more »

Be Prepared for Your Big Moments

On September 10th, AirStrip Technologies discovered that they couldn’t handle the traffic on their site when it was showcased in the Apple Watch demonstration during the keynote speech. “Our website was crashed within seconds,” AirStrip CEO Alan Portela said. Within hours of the keynote, Airstrip received product inquiries which crashed the company’s servers. Having watched… Read more »

The Northwest Seaport Alliance

Some areas of the United States are perfectly crafted for mergers, especially in the areas of transportation and logistics. Dallas-Fort Worth, New York-Newark, Los Angeles-Long Beach and now, the Ports of Seattle-Tacoma, which are known as the Northwest Seaport Alliance. These former rivals have been approved a port alliance by the FMC as they bring… Read more »

What would happen if you compromised your brand?

On Sunday evening, my family went to a restaurant in Oak Brook that we’ve been frequenting since they opened their doors several years ago. At the time they opened, it was small and crowded. Crowded because people came out to support them, believed in their food and believed in the brand. Over time, they expanded,… Read more »

A long overdue P:G update and introduction

To say that there’s been a gap in communication on the blog would be an understatement. P:G has been busy growing and doing lots of great things for lots of great people and companies. I’ve been fortunate enough to travel and present at conferences and for groups along the way; and those people have been… Read more »

Best practices and solutions for password security.

If you’re a fan of Mel Brooks’ work, you probably remember this scene in his Star Wars spoof “Spaceballs”: When this movie came out in 1987, the internet was a nascent thing confined to dialup and university researchers.  So the most secure things people were using were combination locks or padlocks. Identity theft meant your wallet… Read more »

Personalizing you and your business online.

Businesses and individuals can both instill their identity and make their companies easy to find online by claiming their personal and professional locations on the platforms their clients use. Business B2B Social Network Tips What platforms do you use to reach your customers?  Are you selling exclusive B2B or B2C, or do you have a… Read more »

Three things to keep in mind when hosting a webinar.

Over the past few weeks, I’ve had the privilege of hosting one webinar and attending two.  Webinars can be a tremendous way to engage an audience of your customers or prospects.  It’s not something that should be undertaken without a plan, and here are three things to keep in mind when planning yours. Choose a… Read more »