What's all the noise about Customs broker permits?

At the NCBFAA Annual Conference in Summerlin, NV, one of the major points of discussion was the future of Customs broker licensing requirements in 19 CFR 111 as CBP moves forward with ACE and entry processing evolves. The regulations today require that a company acting as a Customs broker have a corporate license holder to… Read more »

Five things to know about the meta on your website.

Humans look at websites and read words and pictures.  Search engines index websites based on text, although Google is cataloging and capturing data that helps them analyze the content of pictures as well. (Side note: If you want to see something cool, if you’ve ever used Google Images to find a picture of something on… Read more »

Google Analytics is the most important thing your site should have.

Google Analytics, when properly installed, is the best way for companies to measure traffic to their sites, the sources of that traffic and the behavior of visitors on their site. Google Analytics operates by inserting a string of code into a site, for instance: <script type=”text/javascript”> var _gaq = _gaq || []; _gaq.push([‘_setAccount’, ‘UA-XXXXXXXX-1’]); _gaq.push([‘_trackPageview’]);… Read more »

Long gap between posts: Not going to happen again.

There’s a technology phrase called “dog fooding”, which implies that a technology company and its employees will use a product that they are creating or building, just to make sure that the program or experience they’re designing is one that their employees would want to use themselves. While I’ve been busy doing things for a… Read more »

Photo and video social media for logistics companies.

For companies who move unique cargo or travel to meet partners or host others from far away, pictures or videos shared online are a tremendous way to create a closer, personal connection with customers and prospects.  If your company does any of those things, you should seriously investigate a corporate account on Instagram, Pinterest, YouTube,… Read more »

Two days till W-day (Wednesday & Webinar Day)

You can get your own midweek camel fix, we’ve got important stuff to talk about here. Two things happen midweek:  Wednesday (see aforementioned dromedary reference) and my American Shipper webinar. In case you’ve missed the blogs, emails, social media promotion and every other blitz under the sun short of flying a plane with a banner… Read more »

Social media is a two-way street.

Companies who use social media to converse with their customers have to realize that it is a two-way street. Borrowing some numbers from this post on Social Media Today, here is some information about customer engagement using social media channels. 24% of those who lost their temper about a product/service turned to social media to… Read more »

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