Two days till W-day (Wednesday & Webinar Day)

You can get your own midweek camel fix, we’ve got important stuff to talk about here. Two things happen midweek:  Wednesday (see aforementioned dromedary reference) and my American Shipper webinar. In case you’ve missed the blogs, emails, social media promotion and every other blitz under the sun short of flying a plane with a banner… Read more »

Social media is a two-way street.

Companies who use social media to converse with their customers have to realize that it is a two-way street. Borrowing some numbers from this post on Social Media Today, here is some information about customer engagement using social media channels. 24% of those who lost their temper about a product/service turned to social media to… Read more »

Personalize campaigns using client or prospect data.

“Big Data”.  The phrase is ubiquitous now, like “cloud computing”. In theory, it essentially refers to having a large amount of data pertaining to purchases, transactions or behaviors that can be aggregated, analyzed and then used for some other purpose, oftentimes marketing or selling additional services. There are many ways to use this data, whether… Read more »

Using pictures and videos tell stories

It’s not a surprise that sites like Instagram, Facebook, YouTube and Pinterest are gaining so many followers.  Besides the connective nature of Facebook, the other three sites are solely image-driven. Companies in logistics need to be publishing pictures and videos about themselves, their agents and the cargo they handle.   Allow me to explain why…. Read more »

Tools of the trade: surveys

Surveys are an invaluable barometer for companies who are looking to get a reading on how they’re doing in the eyes of their customers or prospects.There are many ways to conduct surveys online for little or no cost, and they also can be integrated with CRM or or email campaign software to propagate the results… Read more »

Everything contributes to brand perception

The wider the penetration of your brand, the more integral it is to make sure that the messages you deliver are compelling, creative and further your goal of greater awareness. Perhaps you remember teachers who would say, “Neatness counts.” Those same teachers probably also told you that spelling counts as well. Personally I’ve observed two… Read more »

Targeted advertising + custom landing pages = More leads

Companies who know their customer type and target them successfully with specific ads and landing pages about those products will fill their pipeline with the kind of business they want; not the kind of business they have to accept. What’s your company’s thing? Live animals? Foodstuffs? High-value cargo? Military? Personal effects? Humanitarian goods? Chances are… Read more »

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