Three tips for using e-mail newsletters for customers and prospects

When companies approach me asking for suggestions to stay in touch with customers and prospects, one of the quickest and easiest ways is through an e-mail newsletter sent on an established, expected schedule.  But just “having a newsletter” is not sufficient.  There are important considerations throughout the design, writing and distribution process.  Keeping it relevant… Read more »

Why it's important to keep your mailing lists current

Growing up, I wasn’t a pet owner.  I had a tank full of tropical fish for a period of time, but they’re more like museum pieces than pets; their interactivity level is pretty low and unless you’re operating a tank professionally, they’re likely not to be particularly…long lived. I say this because I married into… Read more »

The corporate offices of Position : Global

Working in an office environment versus working in a home office has meant some changes in how I focus and interact with people.  The constant face-to-face interaction IRL (in real life) has been swapped for more time on the phone and using video chat services such as Skype, FaceTime and Google Hangouts.  A startup also… Read more »

SC:TNG (Supply Chain: The Next Generation)

  I’ll admit, you have to be of a certain vintage and inclination to recognize the nod to a great show of my college and years thereafter.  Every Saturday night after dinner in Willard, my friends and I would gather in Jeff and Robb’s room and watch Star Trek: The Next Generation.  For those of… Read more »

Position : Global selected to lead rebranding campaign for National Customs Brokers & Forwarders Association of America

JANUARY 4, 2013 FOR IMMEDIATE RELEASE POSITION : GLOBAL SELECTED TO LEAD REBRANDING CAMPAIGN FOR NATIONAL CUSTOMS BROKERS & FORWARDERS ASSOCIATION OF AMERICA  (BOLINGBROOK, IL) – The National Customs Brokers and Forwarders Association of America (NCBFAA) have entered into an agreement with Position : Global (P:G) to evaluate their branding, iconography and corporate identity as… Read more »

US / Mexico Chamber of Commerce Meeting

Last week, I moderated a panel on Border Security and Logistics for the US-Mexico Chamber of Commerce’s Mid-America Chapter.  The panel, which featured representatives from an intermodal company in Mexico, the American Trucking Association and Customs and Border Protection, was part of a larger seminar whose purpose was to discuss opportunities with our neighbors to… Read more »

Alleys

I am down in Chicago today for some sales calls and stopped to grab a bite to eat at an awesome vegan restaurant (hell, it’s just an awesome restaurant, PERIOD) While at my table, overlooking the alley at the corner of Clark St. & Quincy, this unseen corridor is just a beehive of activity.  Smokers… Read more »

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