Gone are the days when placing an ad in a trade directory or local charity ad book are the best way to promote your brand to your potential customers. Whether you are using PPC (pay per click) or display ads on a search engine, sponsored posts on LinkedIn or Facebook or sponsored Tweets on Twitter,… Read more »
Every now and again you just have the urge to put up a potpourri blog; a little bit of everything and anything that crossed your desk and consciousness over the course of the week. Absent any one thing crowding the others out to warrant exclusive treatment, these are things you need to know about. Optics… Read more »
For companies who move unique cargo or travel to meet partners or host others from far away, pictures or videos shared online are a tremendous way to create a closer, personal connection with customers and prospects. If your company does any of those things, you should seriously investigate a corporate account on Instagram, Pinterest, YouTube,… Read more »
It’s not a surprise that sites like Instagram, Facebook, YouTube and Pinterest are gaining so many followers. Besides the connective nature of Facebook, the other three sites are solely image-driven. Companies in logistics need to be publishing pictures and videos about themselves, their agents and the cargo they handle. Allow me to explain why…. Read more »
The wider the penetration of your brand, the more integral it is to make sure that the messages you deliver are compelling, creative and further your goal of greater awareness. Perhaps you remember teachers who would say, “Neatness counts.” Those same teachers probably also told you that spelling counts as well. Personally I’ve observed two… Read more »
If your business is going to advertise a service on your website or get someone to sign up for a newsletter, QR codes are a quick way to get people to the appropriate landing page, but you have to use them properly. I will briefly explain QR codes and give you three tips to make… Read more »
Companies who know their customer type and target them successfully with specific ads and landing pages about those products will fill their pipeline with the kind of business they want; not the kind of business they have to accept. What’s your company’s thing? Live animals? Foodstuffs? High-value cargo? Military? Personal effects? Humanitarian goods? Chances are… Read more »
This past weekend my wife and I stayed in downtown Chicago and I found a new coffee and donut shop that I would not have known existed were it not for the indirect advertising of two people walking by holding cups with their logo on it. Firecakes has an area for customers that can’t be… Read more »