Be Prepared for Your Big Moments

On September 10th, AirStrip Technologies discovered that they couldn’t handle the traffic on their site when it was showcased in the Apple Watch demonstration during the keynote speech. “Our website was crashed within seconds,” AirStrip CEO Alan Portela said. Within hours of the keynote, Airstrip received product inquiries which crashed the company’s servers. Having watched… Read more »

Zombie content marketing

A lot of what I do for clients is to focus on what is called content marketing, in other words providing and developing materials that will live on for a very long time and can even be repurposed.  When a company has something notable happen, or they undertake a project or participate in an event that… Read more »

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