Personalizing you and your business online.

Businesses and individuals can both instill their identity and make their companies easy to find online by claiming their personal and professional locations on the platforms their clients use. Business B2B Social Network Tips What platforms do you use to reach your customers?  Are you selling exclusive B2B or B2C, or do you have a… Read more »

Personalize campaigns using client or prospect data.

“Big Data”.  The phrase is ubiquitous now, like “cloud computing”. In theory, it essentially refers to having a large amount of data pertaining to purchases, transactions or behaviors that can be aggregated, analyzed and then used for some other purpose, oftentimes marketing or selling additional services. There are many ways to use this data, whether… Read more »

Tools of the trade: surveys

Surveys are an invaluable barometer for companies who are looking to get a reading on how they’re doing in the eyes of their customers or prospects.There are many ways to conduct surveys online for little or no cost, and they also can be integrated with CRM or or email campaign software to propagate the results… Read more »

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