SEO is continuously evolving, and in a post-2020 world, things are no different for search engine optimization. Google will be undergoing a series of ranking algorithm shifts that are important to keep in mind when optimizing your posts and site in 2021. That’s where we come in! Now, before you panic and think this shift… Read more »
As the logistics community rallies around hashtags like #aircargostrong and just the incredible efforts to move medical supplies, food and other essential goods where they need it, rest assured that your Position : Global team remains on the job and hard at work. We’re already a work-from-home kinda workforce across the United States and the… Read more »
If you’re a fan of Mel Brooks’ work, you probably remember this scene in his Star Wars spoof “Spaceballs”: When this movie came out in 1987, the internet was a nascent thing confined to dialup and university researchers. So the most secure things people were using were combination locks or padlocks. Identity theft meant your wallet… Read more »
Don’t take that headline to mean that you have carte blanche to purloin, take or willy-nilly start putting stuff on your site or in your corporate communications. Whoever took that picture or made that video owns the rights to it, and there’s a huge difference between you sharing it with friends or in your social feed and… Read more »
Humans look at websites and read words and pictures. Search engines index websites based on text, although Google is cataloging and capturing data that helps them analyze the content of pictures as well. (Side note: If you want to see something cool, if you’ve ever used Google Images to find a picture of something on… Read more »
Google Analytics, when properly installed, is the best way for companies to measure traffic to their sites, the sources of that traffic and the behavior of visitors on their site. Google Analytics operates by inserting a string of code into a site, for instance: <script type=”text/javascript”> var _gaq = _gaq || []; _gaq.push([‘_setAccount’, ‘UA-XXXXXXXX-1’]); _gaq.push([‘_trackPageview’]);… Read more »
Yesterday I had the pleasure of revealing the new website of the International Air Cargo Association of Chicago, or IACAC, that P:G designed and deployed. IACAC became a customer last month and we were given the very short turn time of under a month to find and identify a look, design a site, acquire visual assets,… Read more »