Challenge

GTA sought to broaden awareness of their courses through an organic campaign of engaging trade associations in the cities and surrounding potential areas where they offered in person classroom-style events as well as leveraging targeted, industry and job specific LinkedIn groups and individuals, as well as display and remarketing advertising campaigns targeted and timed at the geographic areas within which potential attendees would travel to attend.

Solution

P:G worked with GTA to make changes to their website that highlighted their Certified Classification Specialist (CCLS) course as well as their Customs broker training courses. P:G created pages for these services as well as performed SEO optimization throughout the rest of the site.

P:G also ran a Google AdWords campaign for a period of time to promote their coursework through selected, targeted audiences.


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